He found inspiration in various workshops, but especially in the all-encompassing power of the infinite variety of forms and perfection of nature. The constant desire to re-invent products lead to the decision to start an own workshop for creating ‚handcrafted ideas‘. Its strength lies in the combination of diverse skills, a problem-solving attitude, his boundless motivation and unconventional thinking. Sustainability, quality in craftmanship and functionality characterize the products of Alexander Demetz.
Designer, sculptor and set designer. He has always had a strong link with the environment and simultaneously with industrial design, in its possible ethical approaches. He combines his talent with a broad technical background in both the creation of pieces of furniture and in the realization of sets, with solutions characterized by the use of a wide range of materials and tools. “I like to transform things so they see their role in society change, instead of being thrown in the trash or forgotten in an old attic. I often work with bulky recycled materials but I don’t neglect even the tiniest of elements. The most unexpected objects suddenly become fundamental, in their different shapes and sizes.”